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The Companion

Meet Snorble

An incredible gift for every child and parent.

For families who want their children to feel confident, capable, and happy — whether they're leaping ahead or finding their rhythm. Snorble meets them where they are and helps them grow from there.

By day, Snorble delivers educational content tailored to your child's age. By night, bedtime routines help your little one fall asleep and stay asleep — all while emitting minimal blue light and keeping parents in full control via the app.

Child reaching for glowing Snorble at bedtime
No cameras. Ever.
Works fully offline
Curated — Never AI Generated
Max sleeping peacefully with Snorble - the inspiration behind Snorble
The Beginning

Where It All Started

It started with sleepless nights. When Mike Rizkalla's son Max struggled to fall asleep — and stay asleep — Mike searched for solutions. What he found was a sea of generic advice and nothing that truly worked.

As a robotics industry veteran, Mike saw an opportunity: create something magical that would help children everywhere experience restful sleep. Not just a quick fix, but a companion that grows with them.

The Creation

Building Something New

Mike assembled a team of like-minded dreamers: entertainment veterans, PhDs, robotics engineers, and child development experts. Their shared belief? Technology should be used to better humanity.

Together, they blended proprietary technology and psychological research to create the first companion of its kind — one that inspires learning, nurtures development, and grows with your child.

Unlike tablets or white noise machines, Snorble engages children through play-based learning, yoga, meditation, and healthy habit-building practices like brushing teeth and bedtime routines. Explore all features →

Family enjoying playtime with Snorble
Mother and child with Snorble
The Vision

Beyond Just Sleep

Sleep was just the beginning. Daytime is when children learn and thrive. The team expanded Snorble's mission to support the whole child.

Every parent dreams of raising a confident, curious, caring child. Snorble helps by nurturing:

Developmental milestones
Healthy habits
Emotional intelligence
Creative exploration
Problem solving
Kindness & confidence
The Launch

The Year of Snorble

After three years of development, it's time. Snorble is ready to change the world — one child at a time.

Excited Snorble
Our Team

The Team Behind Snorble

"We've formed an amazing team with experts from across industries."

Mike Rizkalla

Mike Rizkalla

Co-Founder and CEO

An Award-Winning Creative Leader in the Technology / Robotics industry with experience in organizations ranging from startup to $75M global businesses, with proven performance managing revenue goals up to $10M, operational budgets of up to $16M, and capital expense budgets of up to $2.5M.

Doug Hughes

Doug Hughes

Co-Founder

After two decades of building innovative technologies for education, he became the CEO of Encoura in 2020. Previously, Doug served as CEO of Surgarai, Inc., a medical technology startup, and as chief product officer at Knewton.

Howard Thaw

Howard Thaw

COO

With a background in computer science, a medical postgrad, numerous company exits, a commercial pilot's license, and even a few patents, Howard H. Thaw knows no limits. Over his career, he's founded startups and worked with many others to build or turnaround companies.

Steve Hecker

Steve Hecker

Chief Technology Officer

Steve directs the company's strategic development by driving further advancements in breakthrough technology for manufacturing and engineering. He has been creating innovative consumer products for more than 25 years.

Ed Gershowitz

Ed Gershowitz

Chief Revenue Officer and EVP of Sales

Ed is the former President of Hornby America and Carrera of America, and he boasts more than 40 years of experience in the retail sales trade. He held executive positions with Hasbro, Tyco Toys, and Hedstrom.

Donald Buckley

Donald Buckley

Co-Head of Lullaboo Studios

Donald is the former CMO of Showtime Networks Inc., where he created and led the marketing organization that launched Showtime's Streaming OTT service. Earlier, as Warner Bros. Pictures' Senior Vice President, he co-founded Warner Bros. Online.

Dina Rizkalla

Dina Rizkalla

Operations and Program Management

Dina is a world-class operations leader and program manager. She has led teams and international initiatives at Hasbro, Scholastic and R/GA. Her book of work includes Transformers, My Little Pony, Nerf, Nike, and Samsung.

Patrick Wesonga

Patrick Wesonga

Head of Integrated Platforms and Experiences

Patrick is an accomplished tech professional with almost 15 years of experience delivering experiences across a variety of industries. He combines entrepreneurial hustle, startup grit, and corporate sophistication to build remarkable products.

Dan Luke

Dan Luke

Animation Director and Co-Head of Lullaboo Studios

Dan is an animator from Clifton Springs, Australia. Living in Halifax since 2012, they love creating things that put a smile on people's faces, whether that's through animation, music, puppets, or some mashup of other things.

Michael-Andreas Kuttner

Michael-Andreas Kuttner

Executive Producer – Experiential

Michael-Andreas is one of the founding fathers of the Canadian Digital Media industry. He founded Collideascope Digital Productions, one of Canada's largest animation and digital media studios, focused on kids' entertainment.

Ryan Patey

Ryan Patey

Community Manager

Whether it's creating his own or curating the work of others, Ryan Patey has dealt professionally with content for nearly two decades. From Discovery Networks and Pearson Education to non-profits, his writing has helped establish brands worldwide.

Ruben Gomez

Ruben Gomez

Mobile Developer

Ruben has worked in both Android and iOS mobile development environments for more than 10 years. He has broad experience across various sectors, utilizing multiple mobile technologies with great success.

Advisors

The Advisors Behind Snorble

"An advisory board built from titans in industry ranging from finance, innovation, education, and child well-being all working together with one mission: to improve the lives of children and their families." — Mike, CEO

S

Steve Chambers

An experienced high-tech CEO, Steve has led startups and large tech company operations, including Jibo, the world's first social robot.

B

Bob Christopher

An entrepreneur renowned for his pioneering in robotics with the creation of Pleo, the first life-like robot using the LifeOS AI platform.

D

David Saab

Former managing director at JPM and the co-founder of Aperture Investors, David is a successful serial entrepreneur with extensive experience in the financial industry.

M

Michael Carter

Michael has overseen educational new media research and technology-rich classrooms worldwide at Apple's Advanced Technology Group. He advised Steve Jobs in the early days of Mac and NeXT.

H

Heather Modlin

Heather has worked with young people in residential care for 30 years, with a focus on holistic health and well-being for children, youth, adults, and families. She has a PhD in Child and Youth Care.

B

Brent Shelton

Brent is a proven leader in identifying and transforming new opportunities into market success, with expertise in health tech operations and financing at Medtronic.

A

Andy Keimach

Former President of VTech and LeapFrog and Chief Executive of The Toy Association, Andy's career spans over 30 years in the children's products industry, bringing innovative learning technologies to millions of families worldwide.

Morning Snorble

The Gift That Keeps on Giving

Give your child a companion that grows with them — turning everyday moments into opportunities for joy, learning, and lasting memories.